Collision & Accident Repair in Franklin, WI
From fender benders to major structural damage — repaired to pre-collision condition and backed by a lifetime guarantee.
Accident Repair Done Right, Since 1964
An accident is stressful enough without wondering whether your car will ever be the same. Root River Auto Body has been repairing collision damage for Milwaukee County drivers for over 60 years — and our standard hasn't changed: the repair should make it look, drive, and protect like the accident never happened.
We handle every part of the job in-house at our Franklin shop: structural and frame straightening, panel repair and replacement, computerized paint matching and refinishing, glass, and final safety checks. And because we've worked with every major insurance company for decades, we take the claims headache off your plate too.
- Frame & unibody straightening to factory specifications
- Structural and panel repair or replacement
- Bumper, fender, door, hood and quarter panel work
- Factory-quality paint match and blend
- We deal directly with your insurance company
- Free written estimates & free loaner cars
In an accident recently? Read our step-by-step guide: What happens after a car accident — the repair process explained, and if you're deciding whether to involve insurance, see should you file a claim for a fender bender?
Our Collision Repair Process
- Free estimate Stop in — no appointment necessary. We inspect the damage, photograph it, and give you a written estimate. If you're filing a claim, we can share it directly with your insurer.
- Insurance coordination We work with all insurance companies, handle supplements when hidden damage is found, and make sure the repair is done right — not just cheap.
- Disassembly & blueprint Damaged areas are opened up so nothing hidden gets missed. Parts are ordered before teardown wherever possible to keep your repair moving.
- Structural & frame repair Bent frames and unibody structures are measured and pulled back to factory specifications, so the vehicle drives straight and crash protection is restored.
- Body work & refinishing Panels are repaired or replaced, then refinished with computerized color matching and clear coat that blends invisibly into the surrounding paint.
- Reassembly & quality check Everything is reassembled, gaps and alignment are checked, and the vehicle is inspected and cleaned before you pick it up.
What Affects Collision Repair Cost?
Every accident is different, but these are the biggest cost drivers we see in the estimate lane:
- Structural vs. cosmetic damage — a scuffed bumper cover is a few hundred dollars; frame or suspension involvement changes the math quickly.
- Number of panels involved — paint blending across adjacent panels adds labor and material.
- Parts availability and type — OEM vs. aftermarket vs. recycled parts (we explain the trade-offs in our parts guide).
- Hidden damage — what's behind the bumper often matters more than the bumper itself.
For real-world numbers, see what auto body repair costs in Wisconsin.
Insurance Claims: Your Rights in Wisconsin
You are not required to use the shop your insurance company suggests — in Wisconsin the choice of repair shop is always yours. Pick the shop you trust, then let us handle the back-and-forth.
We've built relationships with all the major carriers over six decades. We document the damage thoroughly, file supplements when teardown reveals hidden damage, and advocate for a complete, safe repair. Learn more on our insurance companies page.
Collision Repair FAQs
Do I have to use the body shop my insurance company recommends?
No. In Wisconsin, you have the legal right to choose your own repair shop. Insurance companies may suggest a preferred shop, but the choice is always yours. We work with all insurance companies and handle the claim paperwork either way.
How long does collision repair take?
Minor collision damage is often done in 2–4 days. Repairs involving structural or frame work, parts ordering, and multi-panel refinishing typically take 1–2 weeks. We give you a realistic timeline with your free estimate — and free loaner cars are available so you're not left without a vehicle.
Can a car with frame damage really be fixed safely?
Yes, in most cases. Modern frame and unibody straightening equipment measures and pulls the structure back to factory specifications. If damage is too severe to repair safely, we'll tell you honestly rather than deliver a car that won't drive straight or protect you in a future accident.
Do you offer loaner cars during collision repair?
Yes — we offer free loaner cars for your convenience while your vehicle is being repaired. Ask about availability when you get your free estimate.
Been in an Accident? We'll Take It From Here.
Stop in at 8595 S 27th St. in Franklin for a free written estimate — no appointment necessary — or call and we'll walk you through the insurance process.